4 Video Formats To Engage Your Customers
Incorporating video into your promotional strategy can help your business effectively communicate its message, build brand awareness, and ultimately drive sales and growth. Video doesn’t have to be limited to just traditional advertising and marketing efforts. We’ve listed other ways to incorporate video into your business strategies and how they can effectively grow your business.
1. Product demos
A product demo video is a short video that showcases the features and benefits of a product, usually in an engaging and visually appealing way. A product demo video aims to give potential customers a better understanding of how the product works and how it can solve their problems or meet their needs.
Real Demo
Creating a situation that feels natural to your product can bring a level of authenticity to your video.
A Demo Video helps you stand out: With so many products available in the market, a demo video can help your product stand out and make a strong impression on potential customers.
It’s more engaging than text: How many times have you just glossed over a wall of text and said, “I’ll just figure it out.” Video is an engaging medium; a demo video can communicate your product’s features and benefits in a way that text or images can’t.
It’s easy to share: I can’t remember a time when I shared a PDF of instructions with a friend to show them how a gadget worked. A demo video can be easily shared on social media, your website, or in email marketing campaigns, making it a great way to reach a wider audience. The idea is to create a product demo video that is worth sharing!
It can save time and resources: A demo video can answer many of the common questions potential customers may have about your product, saving you time and resources in the sales process. This video can quickly be packaged in an email after purchase, a QR code, and live on your company’s Youtube page. This will save you a ton of man-hours answering the same questions over the phone or responding to regular emails about your product.
A product demo video doesn’t have to be plain and straightforward. Video is a visual medium and can be an excellent opportunity to incorporate your brand identity, company culture, and humor into the video as well. We’ll work with you to create a product video that matches the company identity you’ve been working so hard to create.
2. Behind-the-scenes
Who’s Behind the Emails?
Give a face to the name and allow your customers to connect with your team.
Pull back the curtain and give your audience and customers a look at how your business actually operates and the faces behind your services. These videos offer a glimpse into the company culture and provide a humanizing touch to the brand. There are a lot of roles involved in running a successful business, and now is your chance to highlight them. A behind-the-scenes video will show your customers the people and the process that goes into your business’s good or service, highlighting exactly what you bring to the table and where your value comes from. Does your company excel at its customer service and forward customer policies? Give some screen time to the people that handle that and how customer service issues are handled. Do you pride yourself in the high-quality materials and training that goes into every product you sell? Spend a day talking with the people who have their hands on these materials and show their pride in their craft.
Just because these videos show what is happening behind the scenes doesn’t mean they can’t be well crafted and managed. Present your customers and audience with the best-of-the-best your company offers. Highlight what makes your business great and create a human connection with your potential clients.
3. Testimonials
As a business, we’re all striving for that 5-star Google review because we know how critical customer reviews are to a successful business. Testimonial videos take these high-praise reviews and turn them into video form, featuring satisfied customers who provide positive feedback about your product or service. We’ve taken a deep dive into the importance of testimonial videos in our previous article, which you can read about here.
4. Live Videos
Here and Now
Live video can allow experts to answer questions and take comments right from your customers immediately.
In the post-pandemic world, live videos are more important than ever. Customers and clients expect that they’ll be able to engage with a business without ever having to take a flight or meet in person. This is where live video production comes into play. You can utilize live video in many different ways and for many reasons…
Product launches: Use live video to unveil new products or services to your audience. This can create buzz and excitement around your brand.
Q&A sessions: Host live Q&A sessions to answer questions from your audience. This can help build trust and strengthen relationships with your customers.
Events and conferences: If you're hosting an event or attending a conference, consider broadcasting it live for those who can't attend in person. This can help expand your reach and engage with a broader audience.
Interviews: Conduct interviews with industry experts or influencers to provide valuable insights to your audience. This can also help you reach new audiences and build relationships with other businesses in your industry.
One significant benefit of live video streaming is the immediate engagement, feedback, and interaction you’ll be able to have with the viewers. This could be in the form of comments or questions about your new product or to gauge feedback on your discussion.
When using live video, it's essential to have a plan and promote your broadcasts in advance to ensure maximum engagement. Once a video has been streamed live, most of the post-production is completed, and you have a video ready to be shared immediately. You can also save your live videos and repurpose them for other marketing efforts, such as social media posts or email marketing campaigns.
Using video production in your business marketing plan doesn’t have to be as straightforward as creating a commercial or advertisement; there are endless possibilities. We hope these few examples give you some ideas on how to start engaging your audience and solving problems your business might be facing. The choice of video format will depend on the business's goals, target audience, and available resources. Choosing a format that will effectively communicate the message and engage the intended audience is important.
Did we spark an idea for your next video project? We’re ready to help you get started! Start now and get in contact with us here.